Faraz SEO — Professional SEO Expert & Web Strategist
Helping businesses rank #1 on Google through powerful SEO strategy, on-page optimization, and technical excellence.
From building and ranking 40+ local websites to mastering WordPress optimization, I bring results-driven expertise to every project.
SEO Expertise & Experience
I’ve been building, ranking, and managing local business websites for over a decade — specialising in complete on-page and technical SEO. Using tools like Ahrefs, Screaming Frog, Google Search Console, and Yoast SEO, I’ve helped 40+ websites reach Page 1 rankings in competitive niches such as minibus hire, airport transfers, and coach services across Yorkshire and beyond.
Leeds Minibus Hire
Ranked #1 on Google for “Leeds Minibus Hire” through strategic on-page SEO, content restructuring, and full Elementor rebuild.
Visit Site →Wakefield Minibus Hire
Optimised for “Wakefield Minibus Hire” and related airport transfer keywords. Achieved strong ranking recovery with content depth and schema.
Visit Site →Harrogate Minibus Hire
Rewritten with 2,500+ words of long-form SEO content and full SiteOrigin-to-Elementor migration. Now ranking on Page 1 for “Harrogate Minibus Hire”.
Visit Site →Selected Portfolio
Local service websites I’ve built / optimized.
Case Studies & Proof
A snapshot of three local-service builds I designed, rebuilt, and optimized. Each card shows the exact work done and verifiable metrics from PageSpeed Insights, Google Search Console, Ahrefs, and on-page SEO (Yoast).
- Rebuilt Elementor templates, cleaned DOM, tightened spacing/typography for faster LCP.
- Asset CleanUp rules to prevent unused CSS/JS; Autoptimize for minify/aggregate.
- WebP + compression via Imagify; LiteSpeed caching/TTFB wins.
- On-page overhaul: H1–H3 hierarchy, internal links, service entities, Location + LocalBusiness schema.
- Yoast: titles/meta, canonicals, breadcrumbs, XML sitemap; fixed indexation clutter.
- New build with clean section structure; removed layout thrash to improve CLS.
- Optimized hero media (lazy/background strategy); WebP and proper sizing.
- Service + location pages with keyword mapping; internal link hubs.
- Yoast: titles/meta, schema defaults, social share images; breadcrumbs.
- Monitoring with GSC; improved low-CTR queries for higher SERP win-rate.
- Re-templated homepage; simplified sections for readability and better heading semantics.
- On-page improvements: unique H1, descriptive H2s, rewritten intro copy and service blurbs.
- Local intent tuning (Ossett/Wakefield cluster) and internal links to priority services.
- Planned speed pass (image trims, critical CSS, hero LCP reduction) for stronger mobile PSI.
Technical SEO & Tools Expertise
🛠️ On-Page & Technical SEO
- Site Audits, Crawl & Index Fixes
- Schema Markup (JSON-LD, LocalBusiness)
- Speed & Core Web Vitals Optimization
- Canonical, Meta, and H Tag Structure
⚙️ SEO Tools Mastery
- Ahrefs & Screaming Frog
- Google Search Console & Analytics
- Yoast SEO & Rank Math
- WP Rocket, LiteSpeed, Imagify
🤖 Automation & Strategy
- AI-Assisted SEO Workflows
- Technical Audits via Screaming Frog API
- Keyword Mapping & Rank Tracking
- SEO Portfolio Automation (FarazSEO)
Professional Experience Timeline
2016 – The Beginning
Started building WordPress websites for small businesses, focusing on fast, mobile-responsive layouts and user-friendly designs. Learned fundamentals of SEO, meta data, and Google indexing.
2017–2019 – Launching H&H Minibus Hire
Founded H&H Minibus Hire Ltd and created over 17 local SEO websites across Yorkshire. Developed strong skills in ranking service-based keywords like “Minibus Hire Leeds” and “Airport Transfers”.
2020–2022 – Scaling & Selling
Expanded SEO coverage across multiple towns (Leeds, Wakefield, Huddersfield, Selby, Harrogate). Sold H&H Minibus Hire Ltd to 121 Transport. Continued managing the sites as part of my SEO portfolio.
2023–2025 – Britannia Travel & Taxi Minibus Hire
Created and optimized new brands including Britannia Travel Minibus Hire and Taxi Minibus Hire. Improved content, schema, speed, and backlinks — achieving multiple #1 Google rankings.
2025 – Professional SEO Portfolio & Automation
Built FarazSEO.co.uk to showcase SEO results, rebuilds, and 40+ optimized websites.
Currently mastering Ahrefs and Screaming Frog for advanced technical audits,
and developing AI-assisted SEO automation systems for faster site optimization.
Client Results & SEO Success Stories
Leeds Minibus Hire
Achieved #1 ranking for “Leeds Minibus Hire”. Full Elementor rebuild, semantic H1–H3,
schema, internal linking, and speed (high CWV). Organic clicks up 200%+.
Wakefield Minibus Hire
Ranking recovery after core update: content depth, FAQs, LocalBusiness schema, Yoast cleanup,
& internal links → now Top 3 for “Minibus Hire Wakefield”.
Harrogate Minibus Hire
Long-form (2,500 + words), WebP images with ALT, breadcrumbs, and hub-spoke interlinking.
Now Page 1 #1 for “Minibus Hire Harrogate”, engagement up 40 % +.
YouTube SEO & Channel Growth
I apply the same data-driven SEO principles to YouTube: keyword-led titles, CTR-optimized thumbnails,
structured descriptions, and playlists. Below are two channels I manage.
The Masked Observer
Content strategy, metadata optimization, and long-tail topic targeting to grow impressions and watch time.
The Line Report
Playlists + chapters, keyword-mapped uploads, and thumbnail tests to improve CTR and session starts.
About Faraz SEO
I’m Ali Faraz — a results-driven SEO and WordPress strategist. I build, fix, and grow service-based websites with clean technical foundations, on-page structure, and content that actually ranks. I’ve managed and ranked 40+ local sites in competitive niches like minibus hire and airport transfers across Yorkshire & beyond.
- Technical SEO: Screaming Frog crawls, indexing & canonicals, schema (JSON-LD), CWV.
- On-Page: keyword mapping (Ahrefs), H1–H3 hierarchy, internal links, content briefs.
- Performance: LiteSpeed/Imagify/WebP, Elementor + Astra best practices.
- Toolset: Ahrefs, Screaming Frog, GSC, GA4, Yoast.
Quick Highlights
- Ranked #1 for multiple “Minibus Hire + city” terms.
- 40+ WordPress sites audited, rebuilt, or optimized.
- Strong recovery work post-updates (content depth + schema).
- YouTube SEO experience: titles, thumbnails, descriptions, playlists.
SEO Strategist & WordPress Specialist
Based in the UK
Core SEO Capabilities & What I Can Deliver
Hands-on SEO execution built from real-world projects, audits, rebuilds, and ranking results — not theory.
🔧 Technical SEO Expertise
- Full technical audits using Screaming Frog & Ahrefs — fixing crawl errors, redirects, and duplication issues.
- Advanced Core Web Vitals optimisation: improving LCP, CLS, and FID through caching, compression & DOM cleanup.
- Schema markup (JSON-LD), canonical setup, and XML sitemap optimisation for stronger indexation and SERP visibility.
- Custom GA4 and GSC tracking integration for ongoing performance analysis.
🧠 Strategy & Analytics
- Developing and executing complete SEO strategies for 40+ websites — local and national.
- Keyword research and clustering by search intent, difficulty, and ROI alignment.
- Competitive analysis and content-gap identification to outperform local competitors.
- Using data (GSC, Ahrefs, Analytics) to monitor, refine, and scale performance KPIs.
📄 On-Page & Content Optimisation
- Full optimisation of meta titles, H1-H6 hierarchy, and content readability for both users and search engines.
- Internal linking strategies and anchor-text distribution that boost authority flow.
- Creation of SEO-rich long-form content (2,000–2,500+ words) optimised for service and location intent.
- Regular site-wide content updates aligned with new keyword opportunities from Search Console.
🌍 Local & Multi-Site SEO
- Built and ranked 40+ local service websites across the UK (e.g., Leeds, Wakefield, Harrogate, Hull, Halifax).
- Local keyword mapping, Google Business optimisation, and consistent NAP setup.
- Developed area-specific landing pages optimised for long-tail and city-based queries.
- Delivered multiple #1 local rankings in competitive niches through structured interlinking.
🔗 Off-Page & Authority Growth
- Ethical backlink acquisition through UK-based directories, PR, and brand mentions.
- Disavow management and toxic-link cleanup to protect domain health.
- Collaborative link strategy using niche-relevant outreach and internal SEO signals.
- Building E-E-A-T through local citations, consistent branding, and authority content.
🧩 Tools & Automation
- Mastery of Ahrefs, Screaming Frog, Google Search Console, and GA4 analytics.
- WordPress (Astra + Elementor), Yoast SEO, Jetpack, WPForms, Imagify, LiteSpeed Cache.
- Automating audit workflows, report generation, and keyword tracking systems.
- Ongoing R&D into schema templates, custom GA4 reports, and speed-improvement scripting.
Additional Digital Marketing Experience
Beyond SEO, I’ve managed digital marketing elements that support overall brand visibility and lead generation.
- • Set up and managed Google Ads campaigns for local service businesses — including keyword targeting, ad copywriting, and conversion tracking.
- • Created and optimised Facebook Business Pages and TikTok Business Accounts to promote minibus hire services and run low-cost traffic campaigns.
- • Coordinated with business owners to align SEO, Ads, and social strategy for consistent online visibility.
- • Used Canva and Meta Business Suite for ad creatives, analytics, and campaign reporting.